HTML Meta Tags are needed for Search Engine Optimization of any website.
HTML stands for Hyper Text Markup Language.
HTML is used to design websites. Basic knowledge of HTML is required to understand HTML Meta Tags Needed for SEO.
<html> <!– Opening HTML TAG –>
</html> <!– Closing HTML TAG –>
HTML Documents are saved with .html extension.
HTML Document contains mainly two parts – Head and Body.
These Parts are coded with their respective HTML tags.
<!– SEO TAGS ARE WRITTEN HERE –>
You can see from this code that Meta Tags for SEO are written inside head tag.
Here are Some Important HTML Meta Tags Needed for SEO
- Meta Content Type – This tag is used to declare the character set used for the page and type of content.
UTF–8 is the preferred encoding for e-mail and websites.
This Tag is written as follows:
<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″ />
- Meta Title – This tag tells search engines and visitors about the title of webpage. This is the most important tag in SEO. It contains our Webpage’s Primary or Focused Keywords. The SEO/Meta Title tag is written as follows:
<title> Your Primary Keyword | Secondary Keyword </title>
You can write complete sentences or Keywords separated by a “|” or special characters like:
, . – _ ! etc.
For best results in SEO, a meta title tag should contain 60-70 characters.
This tag is an exeption in meta tags as it doesn’t start with a <META
- Meta Description – Meta description is very important tag for Search Engine Optimization. Meta description is displayed in Search Results in Search Engine Results Pages (SERPs).
Now a day search engines display 160 – 320 Characters in the Description of Search Results.
Professionally written Meta description tag will create a better impact on searchers.
This tag is written as follows:
<meta name=”description” content=”160 to 320 characters description of your web page.”>
Meta tags are used by search engines to fetch information from a web page.
This information is saved in the Database of search engines when after a domain gets indexed in search results.