What is Search Engine Optimization? – DM Tutorial – Part 4

What is Search Engine Optimization

Search Engine Optimization is the Process of Optimizing a Website as per the requirements of Search Engine Crawlers or Robots.

Websites are created using various technologies Such as:

HTML – Core Programming language used to create any particular website.

CSS – Used for Designing or Styling a website

Javascript – A high-level, interpreted programming language.

The above mentioned programming languages are termed as Client Side Programming Languages.

These languages can be used to create static websites.

Static Websites can be viewed on any browser.

Some websites pick information from a DATABASE or any external data-source.

HTML cannot directly communicate with Database Servers.

Server Side Programming Languages are used to create a Communication between HTML Code and Database Servers.

Some commonly used Server Side Programming languages are:

 PHP, C#, Java, Python etc.

SEO or Search Engine Optimization is done on the HTML end of any website.

It means we have to write some extra piece of code into the already existing HTML code.

An HTM Code is mainly divided into two Parts, namely – Head and Body.

Information contained in the HEAD Part of the Code is mainly Meta Information and links to External CSS and JS Files.

Meta Tags are used to provide some extra information about the website to the Search Engine Crawlers or Bots.

A Common Code to Optimize Search Engines is given as follows:

<meta charset=”utf-8″>

<title>Your SEO Title</title>

<meta name=”description” content=”Your SEO Description”>

<meta name=”robots” content=”index, follow”>

<meta name=”author” content=”Name of Author”>


In the code given above you have to replace your information.

Do Some Keyword research using tools like Keywordtool.io or Google Keyword Planner and Put those keywords in the place of “Your SEO Title”.

Note – SEO Title Should Not Exceed 70 Characters. You can use special characters like |,- etc. to separate two keywords.

SEO title is one of the most important tags used in On Page Optimization.

Next Important tag for Search Engine Optimization is Meta Description Tag.

You must write a Sentence of 160 – 320 Characters with focused keywords in mind, in order to optimize your Meta Description Tag.

Some professionals also write Comma Separated Keywords in Meta Description tag.

Meta Description in form of a sentence is always preferred.

It is always good to add Author Name in your Meta tags. This will give some extra information about the website to search engines.

Here is the list of Some Important activities that are needed for Search Engine Optimization:

  1. Compress the HTML, CSS and JS files in the live version of website.
  2. Do not used images tag without ALT attribute. ALT attribute provides information about the image to the search engine crawlers. ALT attribute should contain your primary or focused keywords.
  3. Use H1 and H2 tags in your HTML code before starting topics. Biggest Headings should contain Primary keywords and smaller headings should contain Secondary Keywords.
  4. First stanza of the paragraph should contain the focused keywords.
  5. Focused or primary keywords should be included in the URLs of web pages.

These are some important points that should be kept in mind while doing SEO of an article or a web page.

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